Blogging 101 | The Benefits of Scheduling Social Media

September 22, 2020

Many of you are handling multiple social media accounts at once. This type of multitasking may sound great as a means to get more blog traffic, but the reality is that it’s hard to manage so many accounts at once. If you’re tired of having multiple tabs open and trying to manually push out your content to more than one social media profile, then scheduling social media may be the answer for you.

I’m going to tell you some of the major benefits of scheduling social media so that you can understand the benefit of automating this process.

Time Management

When you opt to schedule social media you’re saying yes to better time management skills. As a busy blogger, you’re probably overloaded with work as it is. Scheduling social media can allow you to start using block scheduling to manage your time. You can set aside time every morning to schedule that day’s social media updates to be more productive.

Blogging 101 - 4 Benefits of scheduling social media

Minimises Distractions

Social media can be quite the time sucker! Let’s face it, even the most focused person can get lost in that newsfeed whenever they log into a social media account to push content out. When you opt to schedule social media posts, you can skip that newsfeed altogether, thus minimising the distractions that social media brings.

Creates Consistency

Readers love being able to rely on bloggers. When you opt to schedule social media you’ll be saying yes to creating consistent content. Having consistency with your social media updates will gain you more followers and in turn, push more traffic to your blog. Having a consistent schedule for your social media updates allows you to show that you’re a reliable, trusted source in your niche.

Blogging 101 - 4 Benefits of scheduling social media

Become More Intentional

Lastly, when you schedule social media posts you’ll be more intentional with what you share on social media. Being able to pause and spend adequate time scheduling social media posts at the same time every day gives you plenty of time to think about your strategy and be more intentional with your mission to use social media for more blog traffic and revenue.

In conclusion, scheduling social media helps you boost productivity, stay motivated and have more focus on your social media strategy. When you start saving time with your social media promotions, you’re opening up a block of time that can be otherwise focused on building additional revenue streams for your blog.

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