Blogging 101 | Tips for Updating Old Blog Posts for SEO

April 21, 2020

There’s an easy trick for improving your SEO on your blog. The trick involves updating old blog posts for SEO purposes and it doesn’t take much time. There are a few tips and tricks to the process of updating old blog posts for SEO and today I’ll dig into those tips and tricks to help inspire you to take on this project for more traffic, and exposure of your blog.

Know Your Analytics

There are many tools to research the keywords that bring visitors to your blog. A free option is using Google Search Console. This convenient and free tool helps you analyze what keywords are bringing people to your blog and which blog posts. This information is beneficial for updating old blog posts for SEO so that you’re updating them to reflect the keywords that actually bring visitors to that specific piece of content.

Use Yoast, a WordPress Plugin

Whenever you’re updating old blog posts for SEO it’s good to have some sort of tool to evaluate the keyword data that you opt to use for ramping up old blog posts. A free WordPress plugin, with paid upgrade options, that helps you update old blog posts for SEO is Yoast. This plugin works easily with any WordPress blog and allows you to get a green light when your SEO is on par with the keyword data you insert into the Yoast plugin area.

Review Photos

Since search robots can’t index photos based on what they look like, you’ll want to make sure you update the alt text and descriptions as well as the file names for any photos within old blog posts. This will help your images in old content get re-indexed appropriately when you’re doing this project of updating old blog posts for SEO purposes. While changing the file name would require a download and upload, you can easily just adjust the alt text and description for a decent boost in traffic and ranking.

Develop a Layout

One thing about having a blog is that visitors get used to the layout of your blog posts. Create a layout or template that you utilise for every new piece of content as well as old pieces of content. This will help ensure that you’re focused on updating old blog posts for SEO quicker. Developing a layout can be something where you have the image in a specific place, a short little keyword-rich sentence at the beginning of each blog posts, and a conclusion paragraph that uses the keywords again.

Update Old Information

Last, but not least, times are changing so some of your blog post content may be full of information that is outdated. Review all of the information within each old piece of content for misinformation or data that’s been updated since the time you wrote the blog post. Be sure that you update this old information to reflect current times and standards to ensure your old blog posts are updated for maximum SEO.

Pin for later

These are just some of the ways you can work to take on this project of updating old blog posts for SEO purposes. This is one of the many important steps that come when you’re a full-time blogger looking to make more money and gain more traffic without having to develop new content on a regular basis. I hope that you’ll use these tips to make plans for updating old blog posts so that you can get more traffic and in turn make more ad revenue with your blog.

12 Comments

  • MELANIE EDJOURIAN April 21, 2020 at 2:43 pm

    This is something I really need to do so I found this very useful. I do use Yoast but wasn’t aware of the google search console. I will need to look into that as it said I had to verify my domain name. Thanks for the tips x

  • Jenni April 21, 2020 at 3:20 pm

    These are great tips, I am trying to spend a bit more time on my blog doing behind the scenes stuff now that I have a little time – it was broken links last week and I will have to give some of these a go next!

  • Rog Willis April 21, 2020 at 4:17 pm

    This information is very helpful! I’m getting back into the blogging game, after a long hiatus. I’m also fortunate that my wife and one of her best friends are bloggers, and they can help me navigate my older posts to start doing this!

  • Samantha Donnelly April 21, 2020 at 4:18 pm

    These are great tips, I am starting to work on old posts and behind the scenes stuff and hoping it makes a difference

  • Jennifer April 21, 2020 at 4:20 pm

    This is a really useful blog post and I wish I had read it before updating my old posts (which I just finished doing…)

  • Sarah Bailey April 21, 2020 at 5:27 pm

    I really need to think about doing this, it was on my list last year but then I just stopped and gave up, but I know it could give my blog a boost.

  • Yeah Lifestyle April 21, 2020 at 10:06 pm

    Some good ideas here as I have not updated my old blog post in a while. I need to relook at my photos and re-adding some affiliate links on it

  • Rebecca Smith April 21, 2020 at 10:37 pm

    Very helpful! I’ve made it a plan to get some of my old blog posts updated during this time around home schooling the kids.

  • Neha April 22, 2020 at 8:39 am

    Thanks for this. I really need to sort my website out starting with moving away from WordPress hosting. I get no analytics and no access to plug ins. This has reminded me to make the move now

  • Rhian westbury April 22, 2020 at 2:38 pm

    This is one of the tasks I want to make a start on going through older posts and updating images/ adding pin images/ updating SEO etc. And seeing as we have a bit of time I might as well x

  • Jennifer Gladwin April 23, 2020 at 7:35 pm

    These are great tips and it’s definitely something I need to focus some time on. I had no idea about SEO when I first started out.

  • Kara Guppy April 25, 2020 at 12:49 pm

    SEO is the one thing I really struggle with, despite having the plug in. Really need to spend some time sorting it

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