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How many times can you be transported back to a moment in time or remember something quite specific like a product or service because you hear a piece of music or melody? It happens for many of us. A lot of us can associate different times in our lives based upon music.
Often associating the lyrics and tone of the music to how we feel. It can evoke a memory, an emotion, good and bad. The same can be said for the music we hear on adverts and jingles associated with brands and products. Who associates Mcdonald’s with “I’m lovin’ it,” who remembers the Huggies advert “I’m a big kid now?” Even just reading those words you are likely singing the melody in your head, right?
A jingle can transport you back to a moment in your life where it may have been prominent on the TV, your childhood, your adolescent years, time spent on the sofa nursing a hangover, or late nights feeding a baby with the tv on low in the background. They have been around for so long, and will still be excellent marketing tools that brands will continue to use because they are memorable.
Some of the most iconic jingles
Let’s take a step back in time for a moment. Here are some of the most iconic jingles, some still used today, and others from yesteryear.
“Just one cornetto, give it to me” and yes you do need to sing it in your best Italian accent.
“Go compare” the singer who voices the jingle and stars in the advert was actually a very successful opera singer.
“I feel like chicken tonight, like chicken tonight” there will be loads of you singing this, and even seeing the jars in the shop will have you remembering this jingle.
“If you like a lot of chocolate on your biscuit, join our club” this is one that may transport you back.
“P P P P Pick up a penguin” and lastly this one is another one that might transport you back in time.
How many of these can you remember? It’s scary how easy it is to remember exactly the melody and perhaps the whole advert just because of these very clever jingles.
Why are jingles so close to our hearts?
This past year we have spent a lot more time at home than we would have liked, and let’s face it, many of the adverts we have been consuming, including some of the jingles we have heard, have been connected with the global pandemic. It just goes to show how powerful an advert and jingle can be. Some jingles are iconic and stand the test of time, others may only have short-term success but have a lasting effect on our memories. But jingles are just something that will always be close to our hearts.
Ever thought you could create a jingle yourself?
Have you ever thought you could create a jingle? Perhaps you sing to yourself while you are cooking and think of crazy rhymes for the ingredients, or maybe as you drive past shops and high street stores you can instantly come up with something catchy to do with the place you have just seen or somewhere you are going. If you think you have a hidden talent for this sort of thing, why not put it to the test?
Vision Direct Jingle Competition
Vision Direct is looking for people to come up with their next jingle. Now is your time to shine! Think about the brand, what they do for people, how they can change people’s lives by helping improve their sight. There are many angles you can go down, which presents the perfect opportunity to be creative. But wait there is more, you could win a whopping £10,000 if you are chosen as the winner.
All you need to do is come up with a 20-30 second audio of a jingle. Making sure to use the words Vision Direct within it. You can find out more and submit it here and there are also some terms and conditions to the competition. You don’t need any fancy recording equipment unless of course you already have it, your phone microphone will be sufficient. It is easy to upload and you have until the 24th of May to get your submission in.
So what have you got to lose? You could be £10k better off. Now is the time to put those jingle and creative skills to the test, perhaps we will be discussing your iconic jingle in years to come.
So what jingle can tell a tale from your past? Are you going to enter the Vision Direct jingle competition?