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When businesses are looking for ways to improve their website and grow their brand, SEO is often one of the first things that come to mind. SEO can help a website rank higher in search engine results pages (SERPs), thus generating more organic search traffic. But what is organic traffic? And why do businesses want it? This blog post will discuss the benefits of organic traffic and how SEO can help you achieve it.
SEO stands for search engine optimization, which is a process that helps websites rank higher in organic results. SEO involves optimizing on-page and off-page elements of your website so that it’s more likely to appear in relevant searches when people are looking for information online; this will lead to increased traffic (organic) from Google.
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Types of SEO
SEO can be broken down into three main categories – on-page SEO, off-page SEO, and technical SEO. On-page SEO is the process of optimizing your website’s content, titles, metatags, etc., so that it appears higher in SERPs.
On-page SEO can be
- Keyword research
- Content creation
- Keyword Optimization
Off-page SEO is the process of building links to your website from other websites; this will help improve your website’s SEO ranking and increase its likelihood of appearing on top of search engine results pages.
Off-page SEO can be
- Most of it has to deal with good quality backlinks.
Finally, technical SEO is the process of optimizing your website’s structure and coding so that it runs more efficiently and faster. It also improves your site’s readability for search engines. You can check your site’s technical SEO by using online audit tools
Technical SEO can be
- Site speed
- Indexing
- Site architecture
- Crawlability
- Mobile-friendliness
- Security
- Structured data
SEO is a long-term investment that can take months or even years to see the full benefits. SEO will help you get more organic search traffic, but it’s not something that happens overnight; SEO takes time, effort, dedication, and patience. But, if you can master it, it will build undeniable credibility and trust with your audiences.
Why Organic is Better
Organic searches are a huge part of a businesses’ website performance and a vital factor in the buyer funnel. Ultimately, this gets users to complete a conversion or engage with your brand.
First and foremost, organic traffic is free – you don’t have to pay for it like you would with paid search advertising. Secondly, organic traffic is highly targeted; people who find your site through organic search are usually looking for something specific, which means they’re more likely to become leads in the long term.
Organic SEO also increases brand awareness because SEO can help you rank higher on Google, making your business name visible and easier to find. It’s a great way to drive traffic from people who don’t know about your brand yet. SEO can also help your website perform better in the SERPs, which gives you an edge over competitors who haven’t invested time or money into SEO.
One of the most important reasons for organic search is that it helps boost your website’s authority. When your site has higher credibility, it means that you’re seen as an expert in your field, and people are more likely to trust you.
SEO can also help increase click-through rates (CTRs), and organic search often converts better than paid search.
What Happens If You Do SEO Wrong?
What is worse for your brand, no SEO or lousy SEO? If you don’t do SEO right, you can hurt your website’s ranking and visibility more. SEO is a complex process that requires time, effort, and knowledge to do correctly. If you skimp on any of these factors, you’re likely to see decreased traffic and fewer leads from your website.
SEO also takes patience; it must be a long-term strategy if you want it to work. SEO can’t be done overnight; it could take months to see results.
One of the most important things in SEO is keyword research – identifying the right keywords to target is essential if you want to see any success. If you don’t do your research, you’ll be targeting the wrong keywords and wasting your time and money.
Another common mistake is not creating enough quality content. Content is still king in SEO; without high-quality content, your website will never rank well in the SERPs.
Can Anyone Do SEO?
Sure, anyone can read articles about SEO and study its fundamentals. However, the better question is, Should just anyone do SEO? SEO needs to be done the right way. In addition, SEO can considerably impact your website’s performance and traffic; that impact can be either positive or negative.
Think about optimization like any other investment; you have to dedicate the resources to the effort if you want it to work for your business. The best results come from hiring an expert or agency that knows how SEO works. Then, if something is implemented, give your strategy the time, resources, and effort it needs to succeed.
SEO is more than just keyword research; it also involves content creation, website optimization, link building, and much more. If you’re serious about SEO success for your business, hire an expert or agency with hands-on experience in the industry.
SEO experts can do the work for you and help your business achieve goals faster than if you tried SEO on your own. A great agency will regularly study and employ the latest SEO techniques, applying them where they are most effective.
No Added Fats – What Good SEO Agencies Won’t Do
Having a large amount of organic search traffic means that your optimization efforts are doing well, and you can see a higher return on investment for optimization services.
Here are some SEO practices that good agencies will not do:
- They won’t promise results overnight. SEO takes time, and you can’t expect immediate results. It’s not just about getting to the top of the SERPs. SEO is about getting there, staying there, and attracting more traffic over time without any major setbacks.
- They won’t promise a certain number of links or link-building tactics that don’t work (article submission to directories) will not be used because they’re ineffective in SEO today.
- They won’t use black hat SEO techniques such as link spamming, cloaking, keyword stuffing, etc.
- They won’t over-optimize your website. When you over-optimize, you’re trying to utilize too many SEO techniques, which can look unnatural to Google and could get you penalized.
- They won’t just focus on the technical aspects of SEO. While the technical aspects of SEO are essential, a great agency will also focus on the content and marketing side of optimization to help you attract more visitors.
- They won’t use automated tools to do SEO for you. These can be dangerous because they can often produce inaccurate results. A human being should always do your SEO work to be personalized and accurate.
All the Flavour – How To Find the Right SEO Agency
When it comes to SEO, don’t sacrifice flavour for fat. Finding the best agency can be daunting, but it’s worth taking the time to research and find an expert who understands your business and can help you grow.
Use keyword research to identify the right SEO keywords for your business to get started. These are words or phrases that people are likely to use when searching for your products or services. Your agency can help you target these keywords and optimize your website and content around them, which will help you attract more organic traffic from search engines.
When evaluating SEO agencies, it’s essential to consider their experience, expertise, and overall approach. Ask the agency how they will work with your team and how often you expect to communicate. Find out what techniques the agency uses, including on-site SEO optimization and content creation optimized for search engines.
The right SEO agency can help you create a website that’s optimized for organic traffic—giving you all the flavour with none of the added fat.
Final Thoughts
Have you been searching for a Canberra SEO company to help you dominate your niche online? If you haven’t, it’s because you worry about wasting money on an agency that doesn’t deliver. The digital landscape can be challenging to navigate, but that’s why having an award-winning agency can help. A great team of digital marketing experts will work with you on a plan that generates organic search traffic and leads, not useless fat that spoils organic traffic.
At JMarketing, they know what it takes to grow businesses in Canberra. With a free SEO assessment, they can determine where your business needs the most optimization to maximize sales and engagement. Working with JMarketing will guarantee a ranking improvement in just four weeks. So don’t wait, get in touch with them today.
