Jessica Ennis-Hill inspires parents to celebrate their baby’s Champion Moves!

May 24, 2016

Our babies don’t stay babies for very long and whilst absorption is always important in a nappy it is also important that a nappy withstands the activity that babies throw at them.

Piglet is fast approaching six months and is already a champion floor roller. She never stays in the same place very long, twisting and turning around objects that get in her way. Thankfully Pampers magical pods distribute wetness evenly providing her with a sag-free nappy enabling her to move freely.

A young boy holding a baby

Jessica Ennis-Hill has teamed up with Pampers to launch the Pampers Little Champions Campaign to shine the light on the next generation of little athletes – Did you know that a baby crawls as many steps as an adult takes in one day*

Jessica knows only too well how important it is to have the best kit in order to perform at her best, the same is important for babies to have the freedom to move in comfort for all that floor rolling, crawling, cruising and walking.

A group of people on a court with a racket

Jessica says: ‘As a mum I love being active with Reggie – we have so much fun together and I know that it’s great for his development – that’s why I’ve teamed up with Pampers to encourage mums to celebrate their little one’s champion moves! Our babies are the future generation of medal winning athletes after all…’

Pampers understand that being able to move freely, and in comfort, is beneficial towards babies’ development. Pampers Love, Sleep & Play expert, Dr. Ellie Cannon explains how research shows that an opportunity to move is an opportunity for movement development to happen:

‘Feeling physically free and uninhibited whilst being supported and safe is an important part of a baby’s exploration of the world and physical development. Babies don’t need instructions to learn – they learn through self-discovery and encouragement from those around them. That encouragement comes in all forms: not just a clap from mum and dad, but also being unrestricted in their clothes and nappy. Freedom to move without restriction is a key aspect of your baby’s development environment’. [1]

With this in mind, it’s not surprising that freedom of movement is freedom for your little one to reach their potential!

Disclosure: This is a collaborative post

*Source:  Adolph, K. (2002) “Learning to Keep Balance”. Adv. Child Dev. Behav. 30,  pp. 1-4. Adolph, K. et al. (1998). “Learning To Crawl: Child Development, 69(5), pp 1299-1312.
[1]: Environmental Factors Affecting Preschoolers’ Motor Development – Early Childhood Education Journal 2010

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