A close up of food on a table, with Dyson

Dyson Cinetic – first they banished the bag and now the filter!

June 11, 2014

Can you believe that it’s been 20 years (21 years in fact) since James Dyson changed the lives of households up and down the country with his bag less vacuum cleaner. From the early days of the DC01 (most of which are still going strong) Dyson has gone from strength to strength bringing out a range of different vacuums solving almost everyone’s needs.

Late last month I was invited down to Westfield Stratford to see the latest member of the Dyson family, the Dyson Cinetic DC54 in action.


At first glance you might notice a couple of subtle changes to the familiar Dyson cylinder model but what you don’t see is the nearly six years worth of hard work and dedication of 29 Dyson engineers, the £7.5m investment into the research and development of the Cinetic and the 2000 prototypes that were produced whilst they were perfecting the technology.

The Dyson Cinetic is the only vacuum with:

  • No maintenance of filters
  • No bags to buy
  • No loss of suction

I have to admit to never, ever removing and cleaning the filter in my current vacuum. If I’m completing honest I only knew it had one after I went home and checked after attending the event (it was disgusting). Honestly I challenge you to go and take a look at your filter (yuck!).

“Getting rid of bags solved the frustration of my vacuum losing suction. But washing filters – or worse – buying them, is still a nuisance. Dyson Cinetic™ cyclones are so efficient at separating microscopic particles that everything gets thrust into the bin, and you can forget about fussy filters.” – James Dyson

Dyson Cinetic DC54

Back to the new Dyson Cinetic, during my visit to the Dyson stand I was able to chat to one of the talented Dyson engineers who explained about the Dyson technology and why they have strived for No Hidden Dirt for the past six years. Working in a hospital I can understand the need for cleanliness and getting rid of dust and dirt efficiently. Whilst our homes do not require the same level of cleanliness as a hospital there should be no need for any household to be using a vacuum that is simply not getting rid of both visible dirt but the bugs, skin cells and dust mite faeces that we can’t see.

Dyson Cinetic cyclones

Smaller cyclones generate higher centrifugal forces and capture smaller particles. But the tighter the cyclone, the more likely it is to block. Dyson engineers have created cyclones with flexible tips. The spinning airflow agitates the tips, setting up an oscillation which prevents dust from sticking to the cyclones – keeping them clear.

Dyson engineers went through 50 iterations of the technology using different materials: if the material is too hard, the tips cannot oscillate enough to move dust through to the bin. If the material is too soft, the airflow causes the cyclones to shut, blocking them off.

Dyson Cinetic cyclones

Carbon fibre turbine head

On carpets the stiff nylon bristles remove dirt. On hard floors the ultra-fine anti-static carbon fibre filaments remove fine dust.

Dyson Ball™ technology

Sitting on a ball, The Dyson Cinetic™ vacuum has a low centre of gravity and is easier to pull without snagging on corners or the carpet pile. Coupled with a unique central steering system, the vacuum uses an articulating chassis and central pivot point for negotiating tight turns and circumnavigating sofas.

Dyson Cinetic DC54 Animal Complete

During the event we were shown the suction power of the Dyson Cinetic and to be honest I thought it would take a few passes to clear the baking powder from the black acrylic tiles. Take a look at the results for yourself (apologies for my camera angle, you’ll see what I mean)…

The Dyson Cinetic is available in two models

  • Dyson Cinetic Animal – RRP £460
  • Dyson Cinetic Multi floor – RRP £420

Both models are available from Dyson, John Lewis and all other good retailers, with some retailers offering a £100 discount when you trade in your old vacuum cleaner.

Disclosure: My travel costs were reimbursed for attending the event, I was not asked to write anything but I think I’m in love with the Dyson Cinetic.

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