Dyson Cinetic – first they banished the bag and now the filter!

Can you believe that it’s been 20 years (21 years in fact) since James Dyson changed the lives of households up and down the country with his bag less vacuum cleaner.  From the early days of the DC01 (most of which are still going strong) Dyson has gone from strength to strength bringing out a range of different vacuums solving almost everyone’s needs.

Late last month I was invited down to Westfield Stratford to see the latest member of the Dyson family, the Dyson Cinetic DC54 in action.

Dyson Cinetic

At first glance you might notice a couple of subtle changes to the familiar Dyson cylinder model but what you don’t see is the nearly six years worth of hard work and dedication of 29 Dyson engineers, the £7.5m investment into the research and development of the Cinetic and the 2000 prototypes that were produced whilst they were perfecting the technology.

The Dyson Cinetic is the only vacuum with:

  • No maintenance of filters
  • No bags to buy
  • No loss of suction

I have to admit to never, ever removing and cleaning the filter in my current vacuum.  If I’m completing honest I only knew it had one after I went home and checked after attending the event (it was disgusting).  Honestly I challenge you to go and take a look at your filter (yuck!).

“Getting rid of bags solved the frustration of my vacuum losing suction. But washing filters – or worse – buying them, is still a nuisance. Dyson Cinetic™ cyclones are so efficient at separating microscopic particles that everything gets thrust into the bin, and you can forget about fussy filters.” – James Dyson

Dyson Cinetic DC54

Back to the new Dyson Cinetic, during my visit to the Dyson stand I was able to chat to one of the talented Dyson engineers who explained about the Dyson technology and why they have strived for No Hidden Dirt for the past six years.  Working in a hospital I can understand the need for cleanliness and getting rid of dust and dirt efficiently.  Whilst our homes do not require the same level of cleanliness as a hospital there should be no need for any household to be using a vacuum that is simply not getting rid of both visible dirt but the bugs, skin cells and dust mite faeces that we can’t see.

Dyson Cinetic cyclones

Smaller cyclones generate higher centrifugal forces and capture smaller particles. But the tighter the cyclone, the more likely it is to block. Dyson engineers have created cyclones with flexible tips. The spinning airflow agitates the tips, setting up an oscillation which prevents dust from sticking to the cyclones – keeping them clear.

Dyson engineers went through 50 iterations of the technology using different materials: if the material is too hard, the tips cannot oscillate enough to move dust through to the bin. If the material is too soft, the airflow causes the cyclones to shut, blocking them off.

Dyson Cinetic cyclones

Carbon fibre turbine head

On carpets the stiff nylon bristles remove dirt. On hard floors the ultra-fine anti-static carbon fibre filaments remove fine dust.

Dyson Ball™ technology

Sitting on a ball, The Dyson Cinetic™ vacuum has a low centre of gravity and is easier to pull without snagging on corners or the carpet pile. Coupled with a unique central steering system, the vacuum uses an articulating chassis and central pivot point for negotiating tight turns and circumnavigating sofas.

Dyson Cinetic DC54 Animal Complete

During the event we were shown the suction power of the Dyson Cinetic and to be honest I thought it would take a few passes to clear the baking powder from the black acrylic tiles.  Take a look at the results for yourself (apologies for my camera angle, you’ll see what I mean)…

The Dyson Cinetic is available in two models

  • Dyson Cinetic Animal – RRP £460
  • Dyson Cinetic Multi floor – RRP £420

Both models are available from Dyson, John Lewis and all other good retailers, with some retailers offering a £100 discount when you trade in your old vacuum cleaner.

Disclosure: My travel costs were reimbursed for attending the event, I was not asked to write anything but I think I’m in love with the Dyson Cinetic.



  1. Samantha R
    June 12, 2014 / 7:34 am

    great brand, cleaning the filter is one job I never get round to

  2. June 12, 2014 / 8:10 am

    You just cannot beat a Dyson! I was meant to come to this but didn’t have any child care and didn’t fancy taking two kids x

  3. Alison Turnnidge
    June 12, 2014 / 8:34 am

    Love Dyson, shame they are so expensive

  4. June 12, 2014 / 10:26 am

    Being an asthmatic with lung problems as well, dust & mites are a pain in my life. I’d love one of these but sadly there is now way I can afford over £400 for a a vacuum cleaner. I’m going to have stick with my filters.

  5. June 12, 2014 / 3:19 pm

    I’ve never had a Dyson before, the price always gives me a heart attack! This does look great xx

  6. June 12, 2014 / 4:09 pm

    Dyson’s are mint! Preaching to the choir here…in fact I’d go so far as to say, it’s one of the reasons I was interested in Engineering as a kid (not so much now!) – I can really appreciate all the hard work and attention detail that’s gone into it. Totally awe-inspiring. It’s basically like F1 in there! xx

  7. June 12, 2014 / 6:38 pm

    I love our Dyson. It is an old crappy one, but I couldn’t believe the difference when I first used it x

  8. June 12, 2014 / 8:09 pm

    This looks ACE!

  9. June 12, 2014 / 8:20 pm

    The dyson…oh how i want to upgrade from the one I have now. we bought ours 8 years ago so it is still the standing one. very good but would lobe one like the one in your post!

  10. June 12, 2014 / 8:30 pm

    When I grow up, I will buy a Dyson until then I’ll make plans how to rob a bank 😉 They’re great and I’d love to have one, but at the moment they’re too expensive for me – unfortunately. Definitely the Ferrari among vacuum cleaners…

  11. June 12, 2014 / 8:49 pm

    Love our Dyson, hate cleaning filters! Unfortunately my Dyson is quite new so I can see me cleaning filters for a good while yet!

  12. June 12, 2014 / 9:02 pm

    We have a Dyson and it is still going strong. When it is time to buy a new cleaner it will be another Dyson – these look very futuristic too – I like the design.

  13. June 12, 2014 / 9:16 pm

    I need one of these. My Dyson is terminally ill. it is old. I want to let it rest in peace but instead I have to drag it out daily as I have no other option!

  14. June 12, 2014 / 9:37 pm

    Dyson really do know what they’re doing, don’t they. I love mine, and they’re constantly updating their expertise – this looks amazing!

  15. Mammasaurus
    June 12, 2014 / 11:36 pm

    Oooooo I know they perform well but they look awesome too!

  16. June 13, 2014 / 8:38 am

    We have a Dyson, looks similar but has a filter..it’s still so awesome. We moved to Dyson from a Henry as my daughter is asthmatic and dust really aggravates her, especially in the winter. I have to say, I’m now a Dyson brand loyalist..it’s so light and the ball does help so much, it’s actually quite a little marvel! Preaching to a believer here so you can imagine how I nodded along to your post 🙂 Very comprehensive write up, I hope more allergy sufferers look into a good vaccuum cleaner!

  17. June 13, 2014 / 9:17 am

    Looks awesome, our current hoover is dying, wonder if we could stretch to one of these!

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