AmaWrap Baby Carrier

May 28, 2016

After nine months tucked up in the womb, being in the outside world can come as a bit of shock to newborns. There’s no wonder they find comfort in being close to mum; studies have shown that skin-to-skin contact even regulates baby’s heartbeat and temperature1. One way of maintaining this is to carry your baby close to you as you go about your daily life as a new mum. Using a wrap or baby carrier allows you to do this whilst leaving both hands free. There are many products on the market to help but many are complicated to use, bulky to wear or do not fully support baby’s legs and hips. The AmaWrap Baby Carrier is easy to wear, soft – with no buckles or clips – and comes in a range of colours to fit into any wardrobe. RRP: £39.99. For more information visit This year, the AmaWrap has been updated to include more detailed instructions, new packaging and a refreshed logo.


Created by Founder Shabs Kwofie in 2012, AmaWrap is a home-grown UK-based company. Inspired by her African roots, Shabs purchased fabric from her local market after the challenging birth of her first baby so she could keep her close. Seeing how this changed her motherhood journey inspired her to create a product which allowed other parents to easily baby-wear. These 100% soft cotton 50cm x 5m wraps are manufactured to the highest standards and come in many colours, including Spring 2016 shades of Sunflower Orange, Dusky Pink, Turquoise, Orchid Purple, Pearl, Poppy Red, Plum Maroon and Mocha. All can be purchased at selected UK stockists and online at

AmaWrap Navy Blue Baby Sling

Here is why the AmaWrap Baby Carrier is a new parent must-have:

  1. The ergonomic positioning – it’s comfortable for a parent to wear and allows for the best hip position for baby.
  2. It’s easy to tie and pop baby in.
  3. It is beneficial for colic & reflux babies
  4. It’s a fantastic alternative to a buggy – and particularly helpful if you use public transport a lot and/or like countryside walks.
  5. Each wrap is compact, and one size fits all – so no harness or buckles adjusting required!
  6. It comes in several colours so fits into your wardrobe easily.
  7. It can be used for discrete breastfeeding on the go should you want it.
  8. The fabric is made exclusively for AmaWrap ensuring it has exactly the right amount of stretch both ways to be comfortable whilst giving optimum support to baby. Many wraps contain elastane to provide the stretch, AmaWrap does not; the 100% cotton fabric is knitted in such a way to get the same effect, but naturally.
  9. The dyes used are baby friendly, which means that all chewing and sucking on the sling by baby (and it will happen!) is absolutely safe.
  10. Every sling is safety tested to standards of PD CEN/TR 16512:2015.
  11. It can be used from birth to 15kgs.
  12. AND MOST IMPORTANTLY… it’s a soothing way for baby to be near you, feeling your heartbeat and breathing, like he was used to in the womb.

How to wrap an AmaWrap baby sling

Being such a believer in babywearing means Shabs has created AmaWrap to be more than just about the product; the mission is simple – to allow mums to be close to their babies. Her website and social media sites are designed to support new parents in their early baby journey. This means that AmaWrap offers advice and online help with all things babywearing and beyond, including C-section advice, breastfeeding support and baby wearing tips. In addition, you can find step-by-step guides and video tutorials on using the wrap – Shabs even offers personal Skype appointments for those needing any further product support!

Amawraps can be purchased at selected UK retailers and online at


May 28 - AmaWrap Baby Carrier - instagram

Boo Roo and Tigger Too are lucky enough to have a navy blue AmaWrap to giveaway to one lucky reader. To enter simply complete the Gleam widget below:

AmaWrap Baby Carrier

Disclosure: This is a featured giveaway

  • Samantha O'D May 28, 2016 at 9:14 am

    Poppy red is my fav, would love this for my baby

  • Isabel O May 28, 2016 at 12:55 pm

    I definitely like Orchid Purple. 🙂

  • Lola May 28, 2016 at 7:28 pm

    Dusky pink is lovely

  • Diana Croos May 28, 2016 at 11:15 pm

    I LOVE Turquoise

  • Ray Dodds May 29, 2016 at 6:03 am

    Poppy red is the colour which I would like best

  • Stacey Craig May 29, 2016 at 6:17 am

    I love the turquoise one it’s fab,

  • amy fidler May 29, 2016 at 8:07 am

    mines def the Turquoise x

  • gemma hendry May 29, 2016 at 9:02 am

    pearl ud b colour for me

  • Jen Schofield May 29, 2016 at 10:03 am

    Mine fave is pearl

  • Peter Hall May 29, 2016 at 1:28 pm

    Love to win this to pass it on to a Refugee Family

  • pete c May 29, 2016 at 1:29 pm

    Orchid Purple would be my choice – thanks

  • georgie pope May 29, 2016 at 2:51 pm

    Turquoise for me

  • janine atkin May 29, 2016 at 3:21 pm

    Poppy Red is my fav

  • Angela Treadway May 29, 2016 at 3:25 pm

    Orchid purple would be my choice x

  • Kerry Taylor May 29, 2016 at 5:38 pm

    Love the turquoise, I’m a big fan of bright colours! This is a lovely wrap!

  • Jo Carroll May 29, 2016 at 5:55 pm

    I really love the sweet Mocha 😉 x

  • R Clark May 29, 2016 at 6:16 pm

    I couldn’t see pearl on the website (I liked the sound of it) but from what I could see I’d go with mocha.

  • holly edmundson May 29, 2016 at 6:35 pm

    i love all the colours but id choose the dusky pink one for our daughter due in july 🙂 xx

  • Sarah Mackay May 29, 2016 at 6:39 pm

    Love the sunflower orange

  • Rachel Ray May 29, 2016 at 7:46 pm

    I absolurTely love the wine maroon colour.

  • Lorraine Tinsley May 29, 2016 at 9:55 pm

    I like it in Poppy Red

  • Solange May 30, 2016 at 4:42 am

    I like Poppy Red.

    • Denielle Nicol June 8, 2016 at 6:05 pm

      I would love the Orchard Purple

  • Ruth Harwood May 30, 2016 at 7:40 am

    love the Poppy Red xx

  • kate CARRINGTON May 30, 2016 at 8:22 am

    orchid purple would be great

  • Victoria Metzger May 30, 2016 at 10:58 am

    I love orchid purple x

  • Katie Skeoch May 30, 2016 at 1:10 pm

    The Pearl is my favourite

  • Sarah Lambert May 30, 2016 at 2:36 pm

    Loving the sunflower orange 🙂

  • Richard Tyler May 30, 2016 at 6:29 pm

    Plum Maroon me thinks

  • Susie Wilkinson May 30, 2016 at 10:56 pm

    The Orchid Purple is definitely my favourite!

  • Kirsty Hosty May 31, 2016 at 11:49 am

    Loving the sunflower orange

  • Karolina Rozwarska May 31, 2016 at 12:09 pm

    I have two girls but love the Turquoise!

  • Jessica Powell (Babi a Fi) May 31, 2016 at 1:32 pm

    The poppy red is lovely x

  • Tasha Hamilton May 31, 2016 at 8:18 pm

    Poppy red is gorgeous

  • Mel Daniels June 1, 2016 at 8:20 am

    Poppy Red is lovely 🙂

  • Jenhegarty June 1, 2016 at 11:00 am

    Plum maroon is lovely

  • Stacey Fulleylove June 1, 2016 at 3:54 pm

    Wow! Amazing prize! I would absolutely love to win this for my little squish due in November! It’d be the highlight of my year

  • Maria Hackett June 1, 2016 at 10:01 pm

    Poppy Red is so pretty

  • Samantha Jand June 1, 2016 at 11:19 pm

    I love turqoise, perfect for my new rainbow baby!

  • Adele L June 2, 2016 at 8:13 am

    I like the Mocha one

  • iain maciver June 2, 2016 at 3:01 pm

    The Orchid Purple

  • joanna butler-savage June 2, 2016 at 3:08 pm

    poppy red is lovely

  • Rachel Craig June 2, 2016 at 3:27 pm

    My preference of colour of AnaWrap is Navy Blue.

  • Kylie Richardson June 2, 2016 at 3:29 pm

    Mocha is my favourite

  • Emma Gibson June 2, 2016 at 4:05 pm

    I like the Plum maroon.

  • Kim M June 2, 2016 at 4:29 pm

    I think Plum Maroon is my favourite x

  • Dawn Brodribb June 2, 2016 at 6:20 pm

    Mocha because then my hubby would use it too!

  • laura stewart June 2, 2016 at 6:23 pm

    would love poppy red x

  • laura banks June 2, 2016 at 7:08 pm

    the mocha is a lovely colour

  • MANDY DOHERTY June 2, 2016 at 9:01 pm

    Plum Maroon is gorgeous

  • jacqueline jackson June 2, 2016 at 9:34 pm

    I love sunflower Orange x

  • Nicola Morris June 2, 2016 at 10:39 pm

    Poppy red is my favourite

  • Amanda June 3, 2016 at 5:53 am

    I love the Sunflower Orange – so pretty

  • Spencer Broadley June 5, 2016 at 10:01 am

    Plum Maroon would be mine

  • Julie Ward June 5, 2016 at 3:26 pm

    The orchid purple

  • Pam Francis Gregory June 5, 2016 at 9:06 pm

    My favourite is Orchid Purple

  • Jodi hill June 6, 2016 at 3:14 pm

    I love the turquoise! 🙂

  • Laura Pritchard June 6, 2016 at 7:01 pm

    The Sunflower Orange

  • donna l jones June 7, 2016 at 5:29 pm

    Sunflower Orange is my favourite

  • Lisa Wilkinson June 7, 2016 at 8:08 pm

    I love the Turquoise

  • Rachel Butterworth June 7, 2016 at 8:30 pm

    The Turquoise colour.

  • Claire Sutherland June 7, 2016 at 9:01 pm

    Poppy red is my favourite x

  • Laura Harrison June 8, 2016 at 2:00 am

    Sunflower Orange xxx

  • Susan B June 8, 2016 at 8:44 am

    The Poppy Red looks gorgeous on the website. Love it.

  • Natalie D June 8, 2016 at 7:37 pm

    I like Plum Maroon

  • keri brooks June 8, 2016 at 10:26 pm

    Would love dusky pink please

  • Rebecca Howells ( June 9, 2016 at 1:45 pm

    Plum maroon – gorgeous colour!

  • Sadiyya maryam June 10, 2016 at 9:05 am

    Plum maroon is my favourite.

  • reenelou June 10, 2016 at 10:49 pm

    sunflower orange would be my favourite.

  • gemma oakes June 10, 2016 at 11:52 pm

    i love the orchard purple :o) x

  • Andrea Miles June 11, 2016 at 6:24 am

    i love Orchid Purple as we son;’t know the baby’s gender yer it would be suitable for either

  • kim neville June 11, 2016 at 6:55 am

    I like the Turquoise

  • Samantha Loughlin June 11, 2016 at 7:02 am

    Plum maroon is awesome colour

  • jo liddement June 11, 2016 at 7:46 am

    I love the Orchid Purple

  • Allan Fullarton June 11, 2016 at 9:29 am

    The orchid purple

  • AmiBl June 11, 2016 at 12:17 pm

    I love these soft wraps. Wearing my baby has been the best decision despite many naysayers!

  • ZARA June 11, 2016 at 12:17 pm

    I love the turquoise colour 🙂

  • Lara Latchem June 11, 2016 at 1:58 pm

    Poppy red is my favorite

  • Natalie Gillham June 11, 2016 at 5:42 pm

    Plum Maroon x

  • Jemma Webster June 11, 2016 at 6:30 pm

    I love Poppy Red!

  • Sylvia Paul June 11, 2016 at 7:22 pm

    I love the Poppy Red

  • Jan Richards June 11, 2016 at 8:32 pm

    I love Plum Maroon.

  • Diana June 11, 2016 at 9:58 pm

    Turquoise is one of my favourites 🙂

  • Adrian Bold June 11, 2016 at 10:50 pm

    Plum Maroon for me.

  • Hayley Colburn June 11, 2016 at 11:50 pm

    I really like the dusky pink

  • Mickie Bull June 12, 2016 at 12:40 am

    Orchid Purple is my favourite!

  • eirini kourvouli June 12, 2016 at 6:50 am

    Orchid Purple is my favourite!

  • kelly morgan June 12, 2016 at 7:43 am

    Coral is my favourite colour

  • Helen Craigs June 12, 2016 at 8:52 am

    Turquoise is my favourite

  • jessica cook June 12, 2016 at 8:56 am

    I like the Turquoise best

  • LORNA wilson June 12, 2016 at 1:10 pm

    Turquoise Baby Wrap my perfect colour!!!

  • Natalie Crossan June 12, 2016 at 6:51 pm

    dusky pink would be lovely x

  • tracy sinclair June 12, 2016 at 10:32 pm

    I love the Dusky Pink x

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