A person holding a baby

Does your little one have a #PampersPooface?

July 17, 2015

Pampers conducted research with more than 1,000 UK parents, which has revealed the extent of parents’ love for Baby Wipes as the remedy to quickly clean up all types of baby mess. With 9 in 10 UK parents admitting they can’t leave the house without a pack of Wipes, Pampers study is undoubtedly reflective of just how many messy moments babies and toddlers find themselves in!

The survey sheds light on what baby mess situations parents fear the most – with nappy mess topping the list for half of parents, closely followed by the 4 in 10 parents who fear baby food mess the most. Additionally, the findings have uncovered the different attitudes of mums and dads when it comes to baby mess, with three fifths (60%) of dads fearing  nappy mess the most compared to just two fifths of mums. The survey also revealed the top uses of baby wipes; for 9 in 10 parents it was wiping their baby’s bottoms (91%) and 8 in 10 parents use wipes to wipe their baby’s face.

A person holding a baby

To bring the research to life, Pampers has created an award-winning video, which has recently received three Cannes Lions Awards. It features gorgeous babies Joey, Elin, Daniel and Myla to highlight those adorable poo faces that every baby pulls, which all parents know signals that a wipes moment is not far away!

Dr Tabi’s top tips on why parents needn’t fear the mess!

  1. Every time your baby’s skin comes in to contact with poo or pee, it can be irritating and alter its natural pH balance. Choose gentle baby wipes, such as Pampers Sensitive Wipes, to protect your baby’s skin and restore its natural PH
  2. Use a thick, soft wipe in all areas including folds in the skin, as well as to mop up any messes along the way!
  3. You don’t need to bathe your baby daily, but you should wash their face, neck, hands and bottom carefully every day to remove any mess from their skin. This is often called ‘topping and tailing’ and can be done with a gentle sensitive wipe
  4. Your baby’s skin is delicate, so choose products specifically designed for them – Pampers Wipes, have been dermatologically tested to be milder than cotton wool and water & are endorsed by the Skin Health Alliance


To celebrate the #PampersPooface campaign, Boo Roo and Tigger Too are lucky enough to have two boxes of Pampers Sensitive wipes (12 packs in each box) to giveaway.

To enter I had thought about asking you all to share your own #PampersPooface but thought that whilst that would be hilarious you might feel a little embarrassed so instead please leave a comment telling me if your little one has a #PampersPooface?


Disclosure: We have received some Pampers Sensitive wipes for sharing this campaign

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