Does your little one have a #PampersPooface?

July 17, 2015

Pampers conducted research with more than 1,000 UK parents, which has revealed the extent of parents’ love for Baby Wipes as the remedy to quickly clean up all types of baby mess. With 9 in 10 UK parents admitting they can’t leave the house without a pack of Wipes, Pampers study is undoubtedly reflective of just how many messy moments babies and toddlers find themselves in!

The survey sheds light on what baby mess situations parents fear the most – with nappy mess topping the list for half of parents, closely followed by the 4 in 10 parents who fear baby food mess the most. Additionally, the findings have uncovered the different attitudes of mums and dads when it comes to baby mess, with three fifths (60%) of dads fearing  nappy mess the most compared to just two fifths of mums. The survey also revealed the top uses of baby wipes; for 9 in 10 parents it was wiping their baby’s bottoms (91%) and 8 in 10 parents use wipes to wipe their baby’s face.


To bring the research to life, Pampers has created an award-winning video, which has recently received three Cannes Lions Awards. It features gorgeous babies Joey, Elin, Daniel and Myla to highlight those adorable poo faces that every baby pulls, which all parents know signals that a wipes moment is not far away!

Dr Tabi’s top tips on why parents needn’t fear the mess!

  1. Every time your baby’s skin comes in to contact with poo or pee, it can be irritating and alter its natural pH balance. Choose gentle baby wipes, such as Pampers Sensitive Wipes, to protect your baby’s skin and restore its natural PH
  2. Use a thick, soft wipe in all areas including folds in the skin, as well as to mop up any messes along the way!
  3. You don’t need to bathe your baby daily, but you should wash their face, neck, hands and bottom carefully every day to remove any mess from their skin. This is often called ‘topping and tailing’ and can be done with a gentle sensitive wipe
  4. Your baby’s skin is delicate, so choose products specifically designed for them – Pampers Wipes, have been dermatologically tested to be milder than cotton wool and water & are endorsed by the Skin Health Alliance


To celebrate the #PampersPooface campaign, Boo Roo and Tigger Too are lucky enough to have two boxes of Pampers Sensitive wipes (12 packs in each box) to giveaway.

To enter I had thought about asking you all to share your own #PampersPooface but thought that whilst that would be hilarious you might feel a little embarrassed so instead please leave a comment telling me if your little one has a #PampersPooface?


Disclosure: We have received some Pampers Sensitive wipes for sharing this campaign


  • gemma clark July 17, 2015 at 9:05 am

    Haha this is hilarious! She doesn’t yet as she is still cooking but I guess we will find out in a few weeks !! 🙂

  • Michael July 17, 2015 at 9:16 am

    No he does not

  • Rhi P July 17, 2015 at 9:30 am

    Yes! Yes, he really does. Unmistakeable, you know exactly what’s coming when he does it. It’s when he goes red you have to worry 😉

    He usually does a poo face (or a range of poo faces), but occasionally doesn’t, which leads to what we call ‘Stealth Poos’ which catch us unaware at nappy change time…

    Oh the JOYS of parenthood!

  • victoria thurgood July 17, 2015 at 9:35 am

    Yes she does she puffs her cheeks out and goes bright red

  • Mrs Rachel Heap July 17, 2015 at 9:35 am

    Yes she does!

  • EMMA WALTERS July 17, 2015 at 9:36 am

    my boys did so sure this little girly will too lol

  • iain maciver July 17, 2015 at 9:40 am

    no she doesn,t

  • caroline walliss July 17, 2015 at 9:48 am

    No she doesn’t.x

  • Hassina Begum July 17, 2015 at 9:51 am

    not any more his four. Now he’s just got a cheeky face

  • kim neville July 17, 2015 at 9:55 am

    Yes a lots of concentration face

  • Leah Wheatley July 17, 2015 at 10:11 am

    Yes huge concentration xxx

  • Barry Page July 17, 2015 at 10:11 am

    Not any more, thankfully!

  • Elizabeth Hinds July 17, 2015 at 10:30 am

    Haha she does!!! I always know when she’s doing one because she will suddenly stop what she is doing, hold onto something, go very quiet…and then strain!! Love it.

  • Kevin Honey July 17, 2015 at 10:33 am

    Not really, but you can tell when she’s “busy”!

  • Samantha R July 17, 2015 at 10:56 am

    yes a little strained face and noises to go with it

  • Tracy July 17, 2015 at 10:56 am

    I love this! my little one did, yes!

  • aj templeman July 17, 2015 at 11:13 am

    no lol thank god.

  • Lauren Tourle July 17, 2015 at 11:34 am

    not really to be honest, its more the smell that lets you no lol 🙂

  • Terri Cramb July 17, 2015 at 11:53 am

    Yes lol, we always know when its that time by the expression on his face!

  • Jennifer Haden July 17, 2015 at 12:01 pm

    no, thank you very much lol 😛

  • International Elf Service July 17, 2015 at 12:10 pm

    What an absolutely BRILLIANT expression that gorgeous bubba has!!! It was more of a case of the world.stopped.still and we all knew!

  • Sue McCarthy July 17, 2015 at 1:02 pm

    I don’t have any children but would love to win this prize to donate to charity, to go to Romania.

  • Rachel Craig July 17, 2015 at 1:33 pm

    Not yet. Probably will in the future.

  • Lynsey Buchanan July 17, 2015 at 3:32 pm

    Yes a face of pure concentration

  • Thomas Hakewill July 17, 2015 at 3:40 pm

    I don’t know if my little one has a poo face yet as he’s not due for another two weeks, really looking to finding out though!!

  • gemma brown July 17, 2015 at 4:17 pm

    no, just a poo noise he does. i love that babies face on the picture hehe

  • Jo Jones July 17, 2015 at 4:44 pm

    Foster baby pulls some really yuk faces at times

  • ashleigh allan July 17, 2015 at 5:13 pm

    yeah he does! 😉

  • lynn heath July 17, 2015 at 5:35 pm

    My nephew does, a look of pure concentration followed by a grunt!!!

  • Edward Guerreiro July 17, 2015 at 5:39 pm

    I’m not sure, the baby is due in December.

  • Clare Hubbard July 17, 2015 at 6:04 pm

    Yes, my little one does!

  • laura banks July 17, 2015 at 6:04 pm

    yep its quite funny

  • jessica cook July 17, 2015 at 7:14 pm

    nope, he runs off and hides and doesn’t let anyone else go near him. although when he was smaller and just on milk I remember the horrible gushing sound of a poo coming out lol x

  • Ryan Clapham July 17, 2015 at 7:22 pm

    This would come in handy when my little girl is born 🙂

  • melanie stirling July 17, 2015 at 7:22 pm

    Oh yes, my nephew certainly does!

  • Siobhan Davis July 17, 2015 at 7:42 pm

    My 1 year old is a right chatterbox so when he stops talking and turning red and grunting hes doing a poo haha Its the only 2 minite silence we get apart from when hes asleep haha but we wouldnt have him any other way!

  • kayleigh Bates July 17, 2015 at 7:42 pm

    Oh yes hahaha!

  • Jessica Powell July 17, 2015 at 8:47 pm

    Haha, definitely – the grimace!

  • Jill Webb July 17, 2015 at 8:30 pm

    Grandson has a poo sign he dose

  • Alexandra Dixon-Mersh July 17, 2015 at 9:06 pm

    My little girl Poppy definitely does! She bubbles at the mouth and has a strange glazed look on her face!

  • Simon C July 17, 2015 at 9:55 pm

    Nope. The first we usually know about it is the smell.

  • LAURA MARIE NESBITT July 17, 2015 at 10:09 pm

    Yes! Haha xx

  • Emma Fox July 18, 2015 at 7:34 am

    He used to go and hide and become really quiet

  • laura stewart July 18, 2015 at 7:37 am

    i look for the funny face 🙂

  • Nichole Frerich July 18, 2015 at 7:58 am

    oh yes, definitely!

  • Laura Pritchard July 18, 2015 at 10:13 am

    My daughter has a fairly standard ‘deep concentration, red face & grunting’ #PampersPooface

  • aaron broad July 18, 2015 at 1:00 pm

    yeah, haha that picture is brilliant

  • Lara Latchem July 18, 2015 at 6:08 pm

    My son just hides his faces in his hands xx

  • claire woods July 18, 2015 at 6:15 pm

    Yes and it’s funny.

  • Clare H July 18, 2015 at 7:20 pm

    definitely as a baby but not so much now!

  • Deb Alexander July 18, 2015 at 8:18 pm

    Yes! Thank you for a great competition! x

  • lyn burgess July 18, 2015 at 8:46 pm

    yes, she may only be three weeks old, but she pulls a good pooface!

  • rebecca sharp July 18, 2015 at 8:58 pm

    Absolutely! She used to screw her face up and do a strange little wiggle. Was so cute until the smell hit you!

  • Laura F July 18, 2015 at 9:57 pm

    hehehe Yes! And when they get older – a dance!

  • catherine killen July 18, 2015 at 10:15 pm

    Yes, my 13 week old makes some very interesting faces… he certainly lets us know when the next change is nearly due!

  • Samantha loughlin July 19, 2015 at 7:38 am

    All the time as a baby esp if she didn’t like her food lol xx

  • brenda heads July 19, 2015 at 8:35 am

    Yes, he certainly has it does not take you long to realise when ‘the event’ is going to happen.

  • Sarah Garaway July 19, 2015 at 9:03 am

    Yes definitely does

  • Julie Ward July 19, 2015 at 11:05 am

    Used to have with the grunts to go with it

  • Tammy westrup July 19, 2015 at 1:45 pm

    Yes my 2 definitely do!! Hers is worse than his though!!

  • Mummy Fever July 19, 2015 at 3:11 pm

    Oh yes!!!!!!!!!!! especially if he is sat in the highchair at the time!

  • Rachel Butterworth July 19, 2015 at 7:48 pm

    He does, I think all babies do.

  • Ceril Roberts July 19, 2015 at 8:33 pm

    When he was a baby he had a #pamperspooface!

  • CAT CULMER July 19, 2015 at 11:08 pm

    Haha. Yes he does, it’s funny unless we;re outside!

  • claire griffiths July 19, 2015 at 11:33 pm

    yes he does lol

  • Jayne K July 20, 2015 at 1:43 am

    My son did as a baby.

  • Sharon Powell July 20, 2015 at 1:11 pm

    Haha definitely! Not so much now he’s nearly 3 but I’m sure the next one will too 🙂

  • Helen Metcalfe July 20, 2015 at 1:50 pm

    Oh yes! First its a very serious look, then the eyebrows come together and nose pinches up, a little red in the face sometimes and then the face relaxes and a big smile appears. Sometimes the baby does the same!

  • clair downham July 20, 2015 at 5:05 pm

    yes as babies but not so much now

  • jodie crossley July 20, 2015 at 7:47 pm

    yes lol!it’s so cute! lovely prize, thank u!

  • Victoria N July 20, 2015 at 9:05 pm

    I’m not really sure at the moment as my daughter is 2 and now goes and hides every time she has a poo, usually in a cupboard under the stairs!

  • Natalie Crossan July 20, 2015 at 10:28 pm

    No thank goodness

  • stacy sorrell July 21, 2015 at 11:01 am

    yes, naughty constipation 🙁 she’d go all red

  • Ana Nowell July 22, 2015 at 7:58 am

    Yes definitely, lol!

  • Lani Nash July 22, 2015 at 9:43 pm

    Absolutely! such concentration for such a little one!

  • Sam Goodwin July 23, 2015 at 8:18 pm

    Yes! I always notice the pooface. concentration, mixed with embarrassment and a bit of fear too!!

  • Lillian Fisher July 23, 2015 at 10:20 pm

    Nope no face just had to go by the smell!

  • G Keegan July 24, 2015 at 9:19 pm

    Yes, from an early age!

  • Kay Panayi July 24, 2015 at 10:00 pm

    Faces all the way

  • ellie spider July 25, 2015 at 12:35 am

    yes H has a poo face – she also has a smug I’ve been face too which is a grin as she looks at you and laughs!

  • Jo W July 25, 2015 at 7:50 am

    Not so much a face but he does concetrate, crouch down and like to be on his own, so he waves bye bye to me and his daddy.

  • Harley July 25, 2015 at 7:09 pm

    It’s usually a very wrinkled forehead!

  • Sharon Mclauchlan July 25, 2015 at 7:34 pm

    nope just does what she needs to do and laughs

  • Judith Allen July 26, 2015 at 10:49 pm

    Oh yes. But she’s 24 now so we won’t talk about it. Much. My neighbour will be bring her twins home soon. Double poo face. Just imagine how many wipes she’ll get through!

  • Jenna Parrington July 27, 2015 at 9:01 pm

    He certainly does though he tries to play it cool and pretend he’s not pooping!

  • Gillian Hutchison July 27, 2015 at 9:30 pm

    oh yes she has a #PampersPooface. She makes it obvious and loves nothing better than when she has an audience.

  • Minnie15 July 27, 2015 at 9:39 pm

    Yes sometimes! She likes to get it over with though! 🙂 x

  • Farhana July 27, 2015 at 10:12 pm

    Yes indeed, both of mine did and still do.

  • Rebecca Phillips July 28, 2015 at 12:09 am

    yes – and it is bloomin hilarious!

  • adele mills July 28, 2015 at 9:58 am

    im currently witnessing a pooface 🙂 haha

  • kay lou smith July 28, 2015 at 6:26 pm

    He hides behind the curtain to do it so I can hear but not see!

  • Nora Saab July 28, 2015 at 8:52 pm

    Yes, very funny one

  • Laura Nice July 29, 2015 at 12:08 pm

    Yes! Its like they do a little wave too! #PampersPooface

  • Sheila Sloan July 29, 2015 at 1:31 pm

    She certainly does. She pulls the most excruciating of faces!

  • Sam cornford July 29, 2015 at 4:55 pm

    I don’t like that face as I know what’s coming next

  • Diana July 29, 2015 at 5:10 pm

    Of course! ;D

  • katie w July 29, 2015 at 6:02 pm

    so funny, the concentration makes me laugh although the smell i could live without.

  • Beth July 29, 2015 at 7:35 pm

    Sometimes they do!! haha

  • Paula Phillips July 29, 2015 at 6:49 pm

    Yes he has and he looks so cute when doing it.

  • claire little July 29, 2015 at 8:01 pm

    yes although don’t they all? lol

  • Kerry Locke July 29, 2015 at 8:01 pm

    Most definitely – I don’t think they ever grow out of it as I also have a teenager who makes the same face now

  • Susie Wilkinson July 29, 2015 at 10:46 pm

    The red face and the grizzly noises are a definite sign of a pooey nappy!

  • Sarah Lee July 30, 2015 at 6:04 am

    Yes, it makes me laugh

  • Robyn Logan Clarke July 30, 2015 at 8:50 am

    She doesn’t have a #pamperspooface as such, shes more of a grunter.

  • christy spencer July 30, 2015 at 8:57 am

    My grandson does especially it seems when Grandma is looking after him haha its such a serious face x

  • Helen July 30, 2015 at 9:48 am

    Yes! My daughter also tries to talk to me between grunts whilst doing her business! I have to walk away as it makes me laugh and she looks so serious!

  • Emily Hutchinson July 30, 2015 at 10:24 am

    I think they all do!

  • Darlene July 30, 2015 at 10:55 am

    Yes – a very serious face indeed.

  • Maria Jane Knight July 30, 2015 at 12:53 pm

    Yes….red faced and full on concentration.

  • Katie July 30, 2015 at 2:19 pm

    Yes! They def have a poo face 😀

  • Hazel Rush July 30, 2015 at 2:48 pm

    Yes she most definitely does!

  • Hannah Martin July 30, 2015 at 3:07 pm

    Most definitely!! xx

  • sarah clegg July 30, 2015 at 3:38 pm

    ooooh yes! lol

  • Rich Tyler July 30, 2015 at 3:58 pm

    Yes, it’s clear from the expressions he pulls! lol

  • Allan Fullarton July 30, 2015 at 5:46 pm

    Yeah, makes me smile! 🙂

  • Anna July 30, 2015 at 6:03 pm

    I’ve been trying to capture it on camera as its pretty funny!!

  • Rebecca Powell July 30, 2015 at 6:49 pm

    My daughters is red and scrunched up!!!

  • Kat Allinson July 30, 2015 at 7:23 pm

    My daughter grunts and scrunches her face up

  • Tanita Dighton July 30, 2015 at 7:30 pm

    He gets shivers when does poo hahah

  • Sarah J July 30, 2015 at 8:18 pm

    Yep! Funny and cute all in one ^_^

  • Lauren Main July 30, 2015 at 8:42 pm

    squishes her nose up

  • jessica newman July 30, 2015 at 8:49 pm

    yes definately makes me chuckle

  • liz ferguson July 30, 2015 at 9:19 pm

    yes .. just to keep us amused xx

  • Dale Dow July 30, 2015 at 10:24 pm

    oh yes, followed by a groan!

  • Michelle Wild July 31, 2015 at 4:25 am

    Oh yes and he turns rather red too.

  • Melanie July 31, 2015 at 6:49 am

    Oh yes often and is pleased about it after

  • Keshia Esgate July 31, 2015 at 10:06 am

    #PampersPooface Yes – a concentration face lol

  • Barbara Handley July 31, 2015 at 12:34 pm

    A sort of intense look.

  • shelley stevenson July 31, 2015 at 1:53 pm

    hahah Yes! As do my nieces and nephews too,, each one different and quite amusing 🙂

  • Rebecca Townsend July 31, 2015 at 2:42 pm

    Yes, bless her, a bit red faced & eyes wide open

  • Rebecca Miller July 31, 2015 at 4:30 pm

    Oh yes he does! But it’s more the smell that accompanies it!!!

  • Erica Price July 31, 2015 at 5:01 pm

    Yes just a bit.

  • Monika S July 31, 2015 at 6:39 pm

    Not anymore but she does a funny walk with her hands behind her back – then i know she needs a nappy change

  • jacqui rushton July 31, 2015 at 9:09 pm

    Yes, she gets a cheeky little smile on!

  • Leanne Bell July 31, 2015 at 10:14 pm

    No not yet. My Daughter is almost 9 months. I suppose there is still time for one though 🙂 x

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