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Establishing a website is only the first way to attracting traffic. It will take a lot of effort to attract potential visitors or customers, especially if you want to make them come by regularly. One of the proven SEO techniques is link building.
In its essence, this approach involves posting links to your site on other websites. However, things are not that simple. If you want the strategy to be successful, you need to focus on authority links. These are links placed on respected websites that have a large visitor base, and users love visiting them.
Let’s take a look at some amazing ways how you can create authority links to your website.
Write Guest Posts
It is one of the basics of building links, but the trick is to find websites that are reputable in your niche. As long as you have a smart idea, the chances are that an industry blog will accept your post.
You will need some writing talent to learn how to write blogs. The crucial thing is to keep the content flow optimal and utilize your knowledge to provide useful insights into the industry.
The statistics indicate that you should use a link to your landing page because it has increased conversion chances.
Reach Out to Reputable Members of the Industry
Here is an excellent idea for the content on your website. You can create a roundup post that gathers reputable members of the industry and exhibits their opinions on various topics. Since they will be featured on your website, the chances are they will want a link to their site, which will strengthen your overall link juice. Additionally, it will increase the chances of your guest post or link appearing on their site.
Offer Valuable Content
Focus on valuable resources, such as guides, how to, and similar articles. Post them on your website and start sharing links on social media, industry forums, and guest posts. You can ask reputable blog owners in your niche to list your resource if they have a resource page.
Take Advantage of Press Releases
Press releases are a way for companies to inform the media and public about new products and services, special offers, or significant changes. You can also use them as a way to generate authority links. Send your press release to relevant media in your industry and the chances are at least a couple of websites will publish it.
The Power of Infographics
People love visual content, and the chances are it will generate more attention than simply writing a bunch of lines. Infographics combine visual attractiveness along with useful information. The best part is that you can feel free to put a link to your website on the infographic and ask the sites that publish it to link back to your landing page.
Apart from infographics, you should also consider creating data tables and other useful charts. Everything that has a sharing tendency can increase your chances for authority links and boosting brand awareness.