Dove launched The Dove By You Exhibition at Facebook.com/Dove on Monday to encourage fans to showcase what the beauty brand means to them. Real Women will incorporate the iconic bird image within creative designs that have emotional resonance for them – from a place that inspires them, to a person who makes them feel beautiful.
Celebrating its 55th birthday this year, Dove has a host of loyal Real Women who have grown up with the brand boosting their body image, and having pride of place in their bathroom cabinets. Last year alone nearly 400 Dove products were bought by UK women every minute*, showing the extent of its influence on beauty regimes around the country.
The Dove By You Exhibition will run for one month on the Dove Facebook page, and aims to reach over 825,000 Real Women in the UK and Ireland**. Through taking part in the exhibition, fans will be provided with a design toolkit to enable and encourage their inspirational entries – all using the Dove bird icon to show what the brand means to them.
The personalised designs can be a photograph, drawing or graphic incorporating the Dove bird – the more creative the better. Once digitally submitted, the designs will be showcased for fans to enjoy and ‘like’, with the most likes of each week being celebrated on the Facebook wall.
The first 100 entries will receive a unique set of 10 printed postcards featuring their bespoke design to share with friends.
“The Dove By You Exhibition is a chance for our loyal fans to celebrate their creativity with one another. Real Women have always been at the heart of everything we do, and this new Facebook activity gives them a platform to show just what Dove means to them.” says Ali Fisher, Dove Marketing Manager.
“For many of us, the Dove bird has been a symbol in our lives for as long as we can remember. It’s a symbol synonymous with what Dove cherishes most, the celebration of Real Women and Real Beauty.”
Women can visit Facebook.com/Dove to access The Dove By You Exhibition, running for 1 month from Monday 18th June 2012.
* Based on 2011 sales data. 99,906,339 Dove products sold throughout the year. Stat based on a 12hr day.
** UK and Ireland fans of the Facebook.com/Dove page at 1st June 2012