Blogging 101 | The Pros and Cons of Using Buffer

October 6, 2020

The internet is full of bloggers, so you must find a way to stand out from the crowd. If you’re thinking about ways to automate your social media posts for your blog, then you might want to read more about the pros and cons of using Buffer.

You’re probably familiar with the idea of scheduling your social media posts. This concept isn’t that far fetched, as it helps save you time. As a blogger, we must develop a social media strategy as well as a content strategy to survive in this blogging world.

What is Buffer?

Buffer is a cross-scheduling social media tool that allows you to schedule content out on your social media feed with a few clicks of a button. This social media tool offers various levels of membership, to include a basic free option. Buffer can be integrated with Facebook Pages & Groups, Instagram business accounts, Twitter, LinkedIn profiles and pages, as well as Pinterest. It does depend on which Buffer plan you have as to whether you’ll get access to schedule on Pinterest, so make sure you select the right Buffer membership plan for your social media needs.

The Pros and Cons of Using Buffer

The Pros and Cons of Using Buffer

Free Image Creation Tool

Buffer has Pablo, a free image creation tool that allows you to make social media images with ease. This is great for those of you who want a way to make a quick social media image to share with your scheduled social media posts on Buffer.

Paid Plan Better

Having a paid plan with Buffer is honestly the best way to go. While it’s a pro that Buffer has a free plan, that plan won’t help you if you need to schedule multiple social media posts daily. You’ll need to pay for Buffer to get the most out of this social media tool.

Tracking Links

You can integrate bit.ly links as well as buff.ly and j.mp files to better track your analytics from social sharing. This is a pro of using Buffer as you can signify specific links to track how well Buffer is working to get blog traffic from social media shares.

No Monitoring Tool

Another reason why Buffer may not be a good fit for you is that they don’t have a way to monitor mentions. For some bloggers, it’s important to maintain time-appropriate engagement on social media. This means a social media scheduling tool that offers a monitoring option is more useful.

Automatic Scheduling

Every time you create a social media post in Buffer it’s automatically added to your schedule to push out. Buffer picks a time when you opt to do automatic scheduling but have no fear you can also schedule your posts at a specific date and time if you want.

There you have it, some of the pros and cons of using Buffer for your social media scheduling. While I can’t tell you if Buffer is the right tool for your blogging needs, I do hope my list of pros and cons of Buffer helps inspire you to look into this social media tool. Having a way to schedule social media posts can help boost traffic to your blog and save you precious time.

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