It’s important to maintain your blog by bringing old blog posts back to life, as well as checking categories, and reviewing what’s working for content on your blog. Part of being a good blogger who increases traffic is to revamp old blog posts for the updated SEO rules. If you’re wondering how to breathe life into your old content the right way, then continue reading for some simple tips to get those old blog posts flowing with traffic again.
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Check Analytics
You’ll want to know which old blog posts to focus on. That’s why I highly recommend you visit your Google Search Console to find out which blog posts are still getting some decent traffic. Start with your most popular posts and move on to the less popular ones during the process of bringing your posts back to life.
Revisit SEO
While you’re in your blog revisiting old blog posts it’s important to revisit SEO. Review what category you have this blog post listed in, what tags you used, and what headings you have or don’t have in the blog post. Update your blog post based on current SEO standards with proper headings, fresh keywords and updated information about the topic if that applies.
Review Images
It’s important to update your images on old blog posts. Make sure that each image is fresh and new. Perhaps create a new Pinterest-friendly image for your old blog post in Canva. Be sure that all images in your old blog posts are SEO-friendly with alt text details and information about what the image is to get proper indexing by search engines.
Should you delete Old Posts?
There are a few ways to handle horrible old blog posts. You can delete them and run the risk of an error in search engines for a bit, or you can write a new blog post relevant to the topic. Once the new blog post is published, grab the URL of your old horrible post and delete it. Take the old blog post’s URL and redirect it to your new content to avoid any search dead link errors.
When it comes to bringing old blog posts back to life, it’s important that you consider each of the steps featured here today. You’ll want to work on cleaning up old blog posts regularly. This could become a monthly process or a bi-annual process but it’s something that you must learn to schedule into your blog if you wish to continue making money with your blog.
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