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Home businesses are great to have, but hopefully, there will come a point where your home business expands beyond the home you’re in, and ultimately, you need to find a new space that works for your growing biz.
But how do you navigate moving a home business and making sure the space is scalable as the company grows? How do you ensure operations and the day-to-day running remain the same?
In this guide, you’ll understand how to move and scale up a home business so that you can continue to profit from its growth in 2025 and beyond.
Home Business Growth: Moving and Scaling Strategies
Work on your digital marketing
Before you go looking for a new space, it’s important to consider your digital marketing efforts and building a strong presence online. By working on your online presence, you’re going to ensure your online marketing is working hard as you focus on expanding the physical side of the business.
Digital marketing strategies are a good starting point when focusing on your efforts in marketing efforts. For example, you might want to consider search engine optimisation and how you could work on your webpages in order to make them more rankable on Google’s search engine.
Social media is a popular medium to maximise, and so it’s good to look at all the other social media platforms you might not yet be on. This could be something you outsource if it’s becoming too difficult for you to manage on your own.
Scope out a new location for the business
It might be that you want to keep your own personal business hub at home. However, if you’re using your home as a place for creating, packing and distributing your products, then you’re going to find your home quickly becomes unmanageable if you’re growing on a viral-worthy scale.
With that in mind, you’ll want to think about picking out a new location for the business that is going to not only cater for the demands of the business now but for what might be needed in the future.
Predicting the future for your business can be hard, especially as success at any level is not always guaranteed.
Think about what type of properties you need to look for and try not to pick something that’s too costly. At the same time, though, you’ll definitely want something that helps you expand the business further.
Kit out the space with the right stuff
Once you’ve acquired the space, you’ll then need to look at what you’ll benefit from within the space.
For example, if you’ve got a lot of materials when it comes to creating and packaging up your goods, you might want to look at tufferman.co.uk shelves to help store everything in an organised fashion.
Make sure you have all the relevant equipment required so that you can hit the ground running once you’ve moved across all of the stuff that you had in your home. There might be some equipment that you buy that might take a little longer to arrive, so be sure to factor this in when it comes to the timeline.
Outsource anything that’s slowing you down
As mentioned for the purpose of social media, it’s worth considering what you can outsource in order to save yourself some time. There will be things that you do now that you’ve done for a long time on your own. However, if you’re able to hand this over for someone else to do, you’ve suddenly got a lot more time for yourself to work on things that might have been ignored before.
Outsourcing is a popular service that every business does to some degree. Whether they’re a household name or they’ve just started out. Outsourcing is a great way of helping lighten the load that comes with managing a business that was once just managed by yourself.
From social media to accounting, to shipping and logistics of distribution. Explore your options when it comes to outsourcing.
Invest in the right technology for management and operations
Technology is rightfully so, an important part of running any business nowadays. For home businesses and those who are operating a business with very few people, it’s a great way to alleviate some of the pressure and strain of resources that running a business typically entails.
There is also a lot of technology to make use of that basically covers every area of business. For example, if you’re running multiple projects at a time, perhaps creating multiple product lines, then having project management software is key to keeping on top of it all.
If you’re someone who likes to manage finances, having financial software like QuickBooks is good to stay on top of payroll and processing expenses.
There’s an abundance of technology available and worth taking advantage of, so with that being said, it’s definitely something to think about in order to help level up your business as it expands.
Keep up a high level of customer service and support
Customer service as a small business that you run from home will always be crucial when you’re expanding it. The customers, after all, are integral to your company’s success, and when you neglect their presence, you end up damaging the relationship between yourself and them.
Therefore, it’s imperative that you’re keeping up a high level of customer service and support with all of your customers, both old and new.
Even when expanding your business, keeping up business communications with customers is important, and that’s why having a CRM system in place is useful. CRM, otherwise known as customer relationship management software, is helpful for keeping in touch with all of your customers.
It’s useful because it ensures you don’t forget about any of your customers. It also helps you to nurture your customers depending on where they are in the sales funnel. Whether they’re a new lead or an existing buyer, CRM platforms are useful for helping with the growth and expansion of your business.
Identify other revenue streams
Revenue streams are good to identify when you’re growing a business. It’s also a great way to help solidify the success of your business beyond just the core financial gain you make.
Could you offer courses or classes as part of your business? This could be making use of your own knowledge and experience, and gaining financially to impart it to those who might also want to follow in your footsteps.
The same goes for speaking at public events and being paid to showcase your business at such events. Identify all of the various revenue streams that are possible when it comes to scaling up your business.
Reinvest the money you make to grow it further
Reinvesting your money is definitely something to think about when it comes to growing your business. Every bit of profit you make should be divided up so that at least some of it is going back into the company for the benefit of growth.
If you don’t reinvest some of your money into your home business, then you run the risk of things going wrong and potentially losing the momentum that you’ve generated thus far. It might be worth speaking to a business advisor on where to invest in your business.
Moving and scaling up a home business is tough, but it’s definitely something that can be achieved with careful planning. Use these tips to move your business in an upward direction, and who knows what this next move will bring you?
