No longer just a trend, sustainability is a necessary part of doing business in a world where consumers and communities are focusing more on environmental impact than anything else. For small businesses, adopting an eco conscious practice isn’t just about the planet or how to be good for the planet.
It’s a smart way to connect with modern customers who are valuing their ethical responsibilities. If you’re running a cafe, one of the easiest ways to start is by switching to eco-friendly paper bags. If you’re running a business that enjoys a large office, switching to solar power could make all the difference. Going green isn’t something that just stops there though, so let’s take a look at some impactful ways that you can embrace sustainability in your small business.
Swap your packaging
We just mentioned that if you were in a cafe then having eco-friendly paper bags is a good way to offer customers sustainability with every purchase. Beyond those paper bags, you need to consider a full order of your current packaging materials. If you’re still using plastic wrap, replace it with compostable alternatives like cardboard or plant based plastics.
It’s a good idea to look for suppliers who put minimal packaging or bulk shipping as a priority. Remember, packaging is often the first thing that customers see, so make it count with materials that reflect your commitment.
Look to reduce your energy consumption
Cutting down on your energy use isn’t just cost effective, it’s also eco friendly. You could upgrade to LED lighting and energy efficient appliances as a start and then look to use programmable thermostats to optimise your heating and cooling. You can also see the motion sensors in areas that are less used to avoid unnecessary energy usage. If you can explore renewable energy sources like solar panels, even in a leased space, small changes can make a big difference.
Swap to digital where you can
Reducing your reliance on paper can help to save trees while lowering your operational footprint. Use cloud storage instead of printing any documents, and encourage your customers to opt in to e-mail newsletters instead of printed ones. Not only is this approach going to be greener for your small business, but it can also streamline your processes while clutter is cut down.
Look to source locally and ethically
Buying locally reduces your carbon emissions that are associated with long distance transportation and supports your local economy. Where possible, work with local vendors, farmers and producers. If your small business relies on imported materials, make sure that they come from ethical sources that align with fair labour and environmental standards. Ethical sourcing not only enhances your brand reputation, but it builds stronger community ties.
Look to involve your team and your customers
Sustainability works better when it’s part of your culture. Educating your team on green practices and offering incentives for environmentally friendly behaviours is a good start. You could also engage your customers too by making sure that they are choosing the right packaging options on checkout.
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