Judging a Book by its Cover: Searching for the Best Domain Name

For a moment, imagine that you are shopping at a local bookstore. You have a specific subject in mind and two books meet the criteria. However, one is a plain hardcover with no illustrations and a simple title. The other boasts highly detailed graphics, an appealing image and a similar length. Which book would you choose? This very same principle applies to selecting a domain name. In order to stand out from the masses, a significant amount of thought must go into the creation process. Let us break this concept down into easily digestible steps.

Basic Search Criteria

First impressions are important. They begin (and possibly end) with a domain name. There are several important SEO guidelines to follow if you hope to attract a visitor. These include:

  • The name should be relatively short.
  • It should be easy to recognise and memorise.
  • The title should exude trust and transparency.
  • It needs to convey the core values of your firm.

As such concepts can be rather vague, it is wise to devote a significant amount of time when discovering the most suitable title. You can also perform a domain search in order to uncover similar portals. This may provide you with additional insight. Another benefit arises when you search domain names. You will be able to discover which ones have already been taken. After all, there is no use spending a great deal of time during the creation process if the title is owned by someone else.

Other Professional Suggestions

You may have heard that websites ending with a “.com” are easily recognisable and transparent. While this is normally the case, never forget that other top-level domains could also be worthwhile to consider; particularly if these can be applied to your branding. For instance, let’s imagine that you are hosting an online translation service. In this situation, it would actually make a great deal of sense to employ the extension “.it” for your requirements.

It is always a good idea to employ the services of a professional domain name registration platform such as Shopify. Assuming that you have little experience with establishing a website, this is an excellent method to ensure that all variables are addressed. Furthermore, many actions such as domain name searches are automated. Other features such as point-of-sale systems and SEO tools are useful additions if you hope to take your brand image to the next level.

Summing it Up

Domain names will reflect the core traits and values of your brand, so choosing the correct option should never be taken lightly. This is a rather creative process and there is no “right” or “wrong” way to achieve positive results. However, the suggestions mentioned above should still be taken into account in order to fully appreciate their importance. Whether this is your first time establishing a website or you are looking to create a spin-off website for your main page, domain names are powerful calling cards within the digital world. 

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Photo Credit: Georgie Cobbs Ben Kolde

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