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How Easy is it to Set Up a Children’s Clothing Business from Home?

March 13, 2020

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Mums nowadays are not only busy bringing up the kids, but many are also taking the plunge and starting businesses. Find the right wholesale kids clothing supplier, for example, and you can quickly get yourself up and running with an online store. 

But how easy is it to make a children’s fashion business a success in today’s competitive environment? Here we give you a few tips on building a startup that catches the imagination:

Pick Your Niche

Setting up a business if you have never done it before can seem daunting. The truth is that it’s something anyone can do. All you need is to put your energy into the project and be prepared to learn. 

The big challenge is finding the right product range to sell online or to people in the local area. Many new mums look at fashion brands, especially those relating to kids clothing. It’s popular and people are always looking for stylish clothes at a great price.

A person holding a baby

Find the Right Supplier

Once you’ve decided on your niche, it’s time to look around for a supplier you can both trust and which has the kind of products you think your customers are going to be happy to buy. A wholesale kids clothing company like Kimi Dog certainly ticks a lot of boxes, not least because it’s run by an entrepreneurial mum. 

Your supplier doesn’t have to be in your home country either, they can be based anywhere in the world. What you want to find is a company that delivers quality, has sustainable practices and which delivers the exciting clothing products you are looking for. 

Build Your Online Store

Once you’ve settled on your supplier, the next step is to decide how you are going to sell. Whether you have no tech experience at all or you are comfortable with all the jargon and software products around, building an eCommerce website is pretty easy. 

Of course, you may want to keep things simple and local. For example, you might plan to run kids parties and have your clothing on display where people can touch and feel the quality. It all depends on what you feel comfortable with and what works for you. 

You may want to take multiple approaches to build your customer base, even opening a store in town. 

A woman sitting on a bed

Have a Strategy

The key to success with any business is putting a plan in place not just for setting up but for growing as well. There is plenty of information about this available online and it’s important to learn. 

Your strategy looks at things such as how you are going to brand yourself, what sort of products you are going to sell and what type of customer you want to attract. Check out these business tips from Mother & Baby

Work Hard

No business idea ever succeeded without someone putting a lot of hard work into it. Even if you are a busy mum, juggling your day job and keeping the kids under control, you are going to need to find time to devote to your business. It’s not something that you can do whenever you feel like it or have a bit of spare time. 

Putting in the hard yards at the beginning of your business is part and parcel of being an entrepreneur. Get it right and it can pay huge dividends. 

Children’s fashion is a fairly popular niche to get involved in. Build your customers and focus on quality with a reputable supplier, however, and you have taken the first few steps to create a profitable new business that will stand the test of time. 

  • Rhian westbury March 14, 2020 at 10:23 am

    It must be so tough taking the plunge and starting your own business like this as it’s a leap of faith, but hard work generally pays off in the end x

  • Sarah Bailey March 14, 2020 at 5:39 pm

    This is such an interesting read, I’ve sometimes thought about doing something like setting up a store (not kids wear as I’m not a parent but something else) and this has given me some ideas on how to do it.

  • Yeah Lifestyle March 14, 2020 at 9:34 pm

    Starting up a children’s clothing business sounds easy but there is so much hard work that needs to go into it, especially if you have no idea how to go about marketing it. Your suggestions are fabulous for someone who is clueless

  • Nayna Kanabar March 15, 2020 at 11:20 pm

    Setting up your own business really needs a good business plan . Your tips are very useful for someone considering this . Great post with good advise.

  • Jess Howliston March 16, 2020 at 9:33 pm

    Great tips, setting up a new business is such a huge task! I think hard work really does make all the difference and I think knowing how much hard work it will be before you start really helps! Getting your name out there with a website and social media is really important too!

  • Jenni March 17, 2020 at 3:33 pm

    These are great tips. Picking your niche is a good one so they aren’t trying to cater for too many people and not getting it right

  • Jo | My Anxious Life March 19, 2020 at 4:00 pm

    Really interesting! I’ve been toying with starting a small clothing range for adults and I had no idea where to start – this really breaks it down.

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