Flora Cuisine needs your recipes!

June 2, 2012

Flora Cuisine is celebrating the culinary delights that mums create, by announcing that it will be launching the UK’s first ever recipe book that is created for mums, by mums.

A drawing of a face

For the last six weeks, Flora Cuisine has been inviting mums to share their family favourite recipes on its Facebook page for a chance to win a series of weekly prizes. The page has been inundated with favourite family recipes, which mums have been sharing with one another. The sheer popularity and quality of recipes that have been posted have inspired Flora Cuisine to launch a book that will celebrate mums’ cooking and offer them the opportunity to have their best-loved recipe published.

A recent survey carried out by Flora Cuisine reveals that a staggering 63% of UK mums admit to owning recipe books that they never use with the main reasons being:

  • The ingredients are too expensive (43%)
  • The recipes are too long (41%)
  • The recipes are too advanced (40%)

Flora Cuisine has listened to what mums need from a recipe book: recipes that are easy to follow, easy to make, quick to prepare and healthy for all the family, in order to produce something that is wholly created and shaped by mums and that suits their  cooking needs.

Alessandra Sega, Flora Cuisine Brand Executive says of the campaign,

“We are excited to be launching a UK first by facilitating a recipe book that has been shaped and created by Flora Cuisine mums. We have been overwhelmed by the amount of recipes that mums have been sharing on our Facebook page so we have chosen to celebrate them by publishing them in a book”.

I hoping that I can get my delicious Cheese & Potato Pie recipe into the book

A bunch of food on a table, with Potato

Enter your recipe via the Flora Cuisine Facebook page: www.facebook.com/florahearts
The competition closes on Friday 24th June
Boo xxx
Disclosure Policy: I have received no products or financial compensation for this post, I am just sharing so fab information with you.

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