KidPreneur Festival at KidZania London

Do you have a mini Sir Alan Sugar in the making? Are your children always coming up with ideas on how they would like to go into business and make piles of money?

Yes? Then I have the perfect event for them… KidPreneur Festival at KidZania London

KidPreneur Festival at KidZania London

KidPreneur is a day-long festival on Saturday 13 October 2018, dedicated to celebrating young entrepreneurship and inspiring the next generation of innovators and business leaders. During the festival, four young entrepreneurs will takeover of the city.

Families can join us for Q&A sessions in the Theatre, where the talented young business leaders will share tips and tricks about their business and personal journey to success! Plus a series of hands-on workshops available for the children to immerse themselves into the day.

“We had an overwhelmingly positive response to KidPreneur in 2017, so we are delighted to be hosting the festival again this year. The entrepreneurs we are working with for 2018 are all hyper-talented and we have so much admiration for them and all they’ve achieved in their young careers. They are proof that great business thinking can be nurtured and developed at any age, and that’s really the message we’re trying to deliver with KidPreneur. ”

Eddie Kemsley, CEO, KidZania London

KidZania KidPreneur panel

  • Tommy Mallet, Mallet Footwear – The 25-year-old ‘The Only Way Is Essex’ star’s footwear brand ‘Mallet’ is stocked in over 190 stores across Europe. Tommy has spoken out about his struggle with dyslexia, encouraging school children that it doesn’t matter if they are not academic as they can still achieve a lot.
  • Louise Leolin, DinoByteLabs – At just 20, Louise is the MD of Dinobyte Labs, specialising in gaming – with a drive to make games with more diverse player experiences. As a games producer, she focuses on creating digital worlds and encounters that are tailored to what real gamers actually want.
  • Jenk Oz, iCoolKid – Jenk founded the innovative children’s digital platform, iCoolKid, with cool content designed by kids, for kids. He balances this with a successful acting, singing and dancing career.
  • Rose Dyson, Pura Cosmetics – The student started her cruelty-free, vegan lip care business, Pura Cosmetics, at the age of 15! Having started the business with just £25, continuing to hand make her lip scrubs and balms at home – balancing running the business with studying for her A-levels. 

KidZania KidPreneur Workshops

Design your own trainers with Tommy Mallet – This arts and crafts based workshop will bring out the fashion designer in everyone! Tommy will be talking to kids about what inspires his designs, how to create something that’s unique and how they are brought to life. Children will then be tasked to create their very own Mallet trainer design of their own. 

Create your own gaming world with Louise Leolin – Louise’s two-part workshop will kick off by introducing children to the wide range of jobs in the gaming industry; from coding and programming, to design, story writing and event accountancy. Part two will be more hands-on, with children being divided into groups to come up with their very own gaming worlds. Children will need to decide; who is your character? What’s the world? What’s their goal? A workshop set to challenge children’s creative thinking and their awareness of diversity and marketing products to a wide range of audiences.

Ideas ink: Pen to Paper with Jenk Oz – Got a cool business idea but no idea how to make it a reality? In this workshop, Jenk will be heading up a ‘head to paper’ session, encouraging children to come up with their most creative ideas and storyboard them onto paper. Jenk has previously spoken about these workshops at TED:X events and focuses on storyboarding ideas as the first step towards making business goals a reality. Head to paper is step one of the five-step process Jenk uses in his full ‘Ideas Ink’ workshops, which he runs with business leaders and innovators all over the country.

In addition, kids can check out the iCoolKid stand. The iCoolKid team will be on site all day, showcasing all the incredible content the site has to offer on iPads and answering any budding questions fans may have. In between his workshops, Jenk will also be on the stand hosting ‘Ask Jenk’ slots, giving kids the chance to ask him any business questions they may have to kickstart their own ventures! 

How to sell cosmetics with Rose Dyson – Think you’ve got what it takes to sell your idea or product? In this workshop, Rose will teach children how to identify product USPs and how to pitch products to potential buyers and customers marketing mix’s 4Ps (product, place, price and promotion) as a framework. Using her beautiful range of Pura Cosmetics as a base, children will work together to create a pitch, before selling Roses’ products back to her. Will she buy them? 

Book Your Tickets for the KidPreneur Festival NOW!

Don’t miss out on the opportunity for your youngsters to take part in the KidPreneur Festival at KidZania London on Saturday 13th October. Book your tickets now!

WIN a family ticket to KidPreneur Festival at KidZania London

To help your KidPreneurs on to the path of greatness, KidZania London is offering one lucky reader a family ticket to the KidPreneur Festival at KidZania London for Saturday 13th October 2018!

Prize: A family ticket to the KidPreneur Festival at KidZania London – valid for Saturday 13th October 2018 only

To enter simply complete the Gleam widget below, all entries are optional and each one completed will gain you more entries into the random draw.

Family ticket to KidPreneur Festival at KidZania London

Review Collaboration



  1. lauren Morris
    October 3, 2018 / 9:19 am

    Tommy Mallett

  2. Lorraine Rivers
    October 3, 2018 / 9:44 am

    Louise Leolin, Dinobyte Labs as my son would love to produce his own game

  3. Jo Carroll
    October 3, 2018 / 10:44 am

    Louise Leolin, Dinobyte Labs … I think I’d be interested in this too – always making games up!!

  4. Jamie Piper
    October 3, 2018 / 11:52 am

    Louise Leolin, Dinobyte Labs because who doesn’t like dinos

  5. Shaun Heckles
    October 3, 2018 / 2:13 pm

    Designing your own trainers with Tommy Mallet sounds like the most surreal dream you are likely to experience. Yet strangely I would like to experience it! 🙂

  6. Solange
    October 3, 2018 / 4:57 pm

    Louise Leolin, Dinobyte Labs

  7. Pam Francis Gregory
    October 3, 2018 / 8:33 pm

    Rose Dyson, Pura Cosmetics

  8. Lauren Chance
    October 3, 2018 / 9:04 pm

    Tommy Mallet, Mallet Footwear

    My son is trainer mad so would be very inspired to meet Tommy.

    October 3, 2018 / 10:34 pm

    Louise Leolin, Dinobyte Labs

  10. Kim Neville
    October 4, 2018 / 11:11 am

    My son would enjoy meeting Louise Leolin, DinoByteLabs

  11. Margaret GALLAGHER
    October 4, 2018 / 12:17 pm

    Loose lanolin Dino bytes labs

  12. Sharon Williams
    October 4, 2018 / 2:32 pm

    My daughter would love yo meet Tommy Mallet

  13. Rich Tyler
    October 4, 2018 / 10:13 pm

    Tommy Mallet, Mallet Footwear

  14. Sharon Morrison
    October 6, 2018 / 12:55 pm

    My children would love trainer designing with Tommy Mallet, my eldest has said she can’t decide if she’d like her own shoe shop or to be a fashion designer when she’s older.

  15. Libby Noack
    October 6, 2018 / 5:39 pm

    Jenk Ox, iCoolKid

  16. Kay Broomfield
    October 7, 2018 / 11:21 am

    My son would be most interested in seeing Louise Leolin from Dinobyte Labs

  17. Lucy Robinson
    October 7, 2018 / 9:36 pm

    Jenk Ox, iCoolKid

  18. vera Bahounkova
    October 8, 2018 / 7:34 pm

    Louise Leolin, Dinobyte Labs

  19. Lia Burns
    October 8, 2018 / 11:30 pm

    Louise Leolin for my daughter and Jenk Ox for my son

  20. claire croft
    October 9, 2018 / 8:11 am

    tommy Mallet 🙂

  21. Jacqui Rankine
    October 9, 2018 / 8:17 am

    Davisha and David would love to see Tommy Mallet

  22. carol boffey
    October 9, 2018 / 12:49 pm


  23. Elena Kase
    October 9, 2018 / 3:22 pm

    Jenkins Ox IcoolKid

  24. Sharon Sheppard
    October 9, 2018 / 4:39 pm

    My son would enjoy meeting Tommy Mallet to design trainers. He wears trainers till they fall apart lol This looks and sounds a great day out x

  25. Victoria Thurgood
    October 9, 2018 / 8:47 pm

    Jenk Ox, iCoolKid

  26. Sarah Haynes
    October 9, 2018 / 9:00 pm

    I think Louise Leolin and dinobyte labs sounds something they would really enjoy

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