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New parents missing out on date nights following their new arrival

September 19, 2017

Having a baby is a life-changing event, not just emotionally, but financially and socially too. With studies showing babies can cost as much as £11,498 in the first year, it’s no surprise mum and dad’s social life is often put on hold. In fact, new research from Aldi Mamia has found that 78% of first-time parents have had fewer or no date-nights since baby arrived with nearly half (49%) citing less money than before as the main reason.

With a newborn’s nappy needing to be changed up to 12 times a day, reviewing the nappies you are using is a simple way to start saving money. At 14p per nappy, parent’s using the nation’s leading nappy brand could spend as much as £613.20 on nappies in the first year alone (£1.68 per day and £11.76 per week).

But, by swapping to Aldi Mamia there are huge savings to be made…

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At less than 5p (4.6p) a nappy, Aldi Mamia parents are spending as little as 55p per day, £3.85 a week, £16.50 a month, and just £198 per year in comparison. A huge yearly saving of £415.20, or £34.60 a month – enough to make sure Mum and Dad can afford a babysitter for a well-deserved night off!

Aldi Mamia’s nappies don’t just come with a great price tag, they’ve scooped Gold for four consecutive years at the Mother & Baby Awards in the Best Disposable Nappy category and were awarded 10 accolades at the Prima Baby Awards 2016, with the Newborn and Ultra Dry Nappies taking Gold in the nappy categories. And if that wasn’t enough the entire range of nappies has been endorsed by the Good Housekeeping Institute.

Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi, said: 

“At Aldi, we’re committed to offering our customers quality products, at prices that simply won’t be beaten. Mamia’s award-winning nappies are a perfect example of this. Costing a fraction of what competitor’s charge, parents can rest assured they are using the best quality nappies for their baby without paying premium prices. This means, a few extra pounds to spend on whatever you wish – perhaps a date for mum and dad!”


To help you organise a much-needed date night, we have teamed up with Aldi Mamia to offer one lucky reader the chance to win an Aldi Mamia and Sitters.co.uk bundle:

  • A Redeemable voucher (worth £34.60) with national babysitting service Sitters.co.uk so mum and dad can put the savings to quality time together
  • AND a month’s worth of Mamia nappies

To enter simply complete the Gleam widget below:

Aldi Mamia Nappies and Sitters bundle

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