Lindam Launces Safety Day To Raise Awareness

September 6, 2012
Do We Have Too Much To Do?

New research shows modern lifestyle to blame for accidents involving children

Lindam, the UK’s number one home safety brand * has today revealed that hectic lifestyles are to blame for accidents involving children, according to parents. A poll of 2,000 parents highlighted that seven out of ten mums are being forced to regularly leave their children playing unsupervised while carrying out household chores. The report also found that a staggering 40 per cent of parents admitted that their child had been injured around the house whilst they were busy cooking, cleaning and juggling aspects of domestic life. The survey has been run in conjunction with the first Lindam Safety Day to highlight the difference a minute can make when it comes to reducing childhood accidents.

A close up of a bottle

And with more accidents happening in the home than anywhere else the majority of parents also said that it’s impossible to keep an eye on their children permanently to prevent accidents, which is why Lindam want to highlight to parents the number of accidents that can take place.


  1. Tripped in the garden
  2. Fallen off the sofa
  3. Fallen off the bed
  4. Slipped on a floor
  5. Hit head on a sharp corner
  6. Shut fingers in a door
  7. Injured when fighting with sibling
  8. Fallen down the stairs
  9. Smashed glass
  10. Burnt on the cooker

A third of children have fallen off the sofa or tripped in the garden and an unlucky fifth has slipped on a floor, shut their fingers in a door or hit their head on a sharp corner. One in six has fallen down the stairs and the same number has been hurt from a fight with siblings. The report found that the most common time for an accident to occur was while mums were busy cooking the evening meal and that the living room, garden and bedroom were the most popular places for these accidents to occur. However, whilst mums are not able to keep a constant eye on their children they do their best and are present for sixty per cent of accidents that their children experience. If they are distracted then it’s most likely to be whilst dealing with older siblings or being on the phone.


  1. Cooking
  2. Being on the phone
  3. Other children misbehaving or requiring time
  4. Working from home
  5. Cleaning
  6. Hoovering
  7. Ironing
  8. In the shower
  9. Hanging out the washing
  10. Getting dressed

Hectic lifestyles are certainly evident with a tired 80 per cent of mums admitting they have to leave their child in front of the television sometimes so they can get on with things properly. Indeed, eight out of ten also say they often leave their child to play unsupervised around the home so they can get on with jobs around the house with only one in five saying that they’d never dream of letting their youngest out of sight.

Claire Rayner spokeswoman for Lindam said:

“Many accidents experienced by young children in the home come about because mum is understandably not able to keep a constant watch. She can’t be in several places at once and the results show that, it only take a minute for an accident to happen. It’s therefore about using safety products to make the home as accident-proof as possible and allow Mums at least some peace of mind. It’s so easy and quick to put in place some very simple safety equipment such as stair gates, corner cushions and cupboard locks to ensure that parents can rest a little easier knowing that their children are protected.

“We have launched our first Safety Day as we are committed to reducing childhood accidents in the home and we feel it’s these small but important steps that can go a long way to reducing the amount of childhood accidents in the home.”

To find out more about Lindam Safety Day and helpful tips to help reduce accidents visit or like the Facebook page Lindam_UK

Boo xxx
Disclosure Policy: I have received no products or financial compensation for this post, I am just sharing some fab information with you.

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