Kellogg’s #GiveAChildABreakfast – Why is it important?

September 26, 2013

As a mum and parent governor, I understand the importance of giving children a healthy start to the day by providing them with breakfast.

Unfortunately, not all children have access to this vital nourishment – and Kellogg’s has become more and more concerned about the effect that this crucial lack of morning brain fuel is having on our children’s education.

It is for this reason they commissioned a study to uncover the extent of children affected by this problem – and its shocking findings show that the vital work which they and their partners carry out as part of the Breakfast Club programme has become more important than ever.

The research revealed:

  • Children arriving at school hungry are missing the learning equivalent of 70% of one school term over their entire primary school life; 
  • Over a quarter (28%) of teachers claim that there has been an increase in children arriving at school hungry; 
  • One in four teachers has seen a child fall asleep in the classroom due to a lack of food or drink. 
One Child + One Breakfast = One Better Day



What can schools do?

If you have an existing breakfast club, or you’d like to set up a new breakfast club at your school, visit to apply for a grant and food vouchers.


How can you do to help?

Kelloggs are asking for your help so they can donate 2 MILLION breakfasts to children in need. 

To help, simply Share, Tweet, Watch or Buy a special pack of Kellogg’s.

Head over to for more information on how you can help and the work they are doing.

Boo xxx
Disclosure Policy: We received £50 Kelloggs vouchers to share with Roo’s school in order to #giveachildabreakfast in our local area.


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