innocent Alphabet Champion challenge – The letter J

September 5, 2014

innocent Alphabet Champion challenge – The letter J

September 5, 2014

What happened to our Great British summer? instead of fun filled days out we have had to amuse ourselves indoors. Thankfully innocent recently got in touch with the Boo Roo and Tigger Too household and asked us whether we’d like to join in with their innocent Alphabet Champion challenge.

innocent Alphabet Champion challenge

Running from the 25th August to the 19th Sepetember 26 different blogs have been selected to take part in the innocent Alphabet Champion challenge. Boo Roo and Tigger Too have been selected to to showcase the letter J and received a special pack to help us with our challenge, including a full set of the innocent alphabet magnets and an extra special set with Boo Roo and Tigger Too spelt out (so cute).

boo roo and tigger too_twitter

With the weather not on our side I decided to see what fun we could have indoors, challenging Tigger to find me some things beginning with the letter J. With help from Roo they managed to find a couple of toys…


innocent - jigsaw

Jigsaws are a stable in our house, I can remember completing them as a child and both Roo and Tigger have caught the puzzling bug too. With shelves of jigsaws to chose from we are never without one to complete.


innocent - James

With a large selection of Thomas & Friends trains which Tigger absolutely adores I asked him if there was one beginning with a J and managed to find James, the red engine with his number 5 tender.

Jam Swirls

Whilst Roo and Tigger were jumping around the house attempting to find all things beginning with J I decided to bake a little sweet treat for them.

innocent - Jam swirl

Jam Swirls
An easy but delicious sweet treat
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  1. 1/2 jar of jam (any flavour)
  2. 1 pkt of ready to roll puff pastry
  3. Muffin tin
  1. Pre-heat the oven to 180C
  2. Unroll your ready to roll puff pastry
  3. Add a generous layer of jam, covering the whole of the puff pastry
  4. Roll up the puff pastry
  5. Slice into 12 even pieces and place into the muffin tin
  6. Bake for 10-15mins
  7. Remove from the muffin tin and cool on a wire rack
Boo Roo and Tigger Too

Get involved with the innocent Alphabet Champion challenge

Why not get involved with the innocent Alphabet Champion challenge fun by sharing your alphabet photos via Twitter or Instagram using #alphabetchampions and #innocent to be in the running to win your name in innocent magnets and a full alphabet set.

There is also a fabulous on pack promotion that allows you to send away for your name in magnets. Once you’ve collected 6 (or more) barcodes you just need to send it over to the guys at innocent Towers, and they’ll send you out three names. What’s more, on the innocent website you can also take part in a really fun ‘design your own innocent alphabet’ competition. Click here to find out more:

Disclosure: We received an innocent Alphabet Champion challenge pack FOC for taking part in this challenge


  • Jen September 8, 2014 at 11:25 am

    Oh I have a fridge covered in these magnets, my girls just love them. And you might think they were a bit old for them too.

  • Penny Carr September 8, 2014 at 9:02 pm

    We love innocent magnets – but have to say I’m a tad confused with this year’s as they seem to be some the same as previous years and some different.

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